Barsik Law Offices
Trademark Showdown: LIV Golf Sued Over “LIV” Branding
The Saudi-backed golf tour LIV Golf is facing a new trademark lawsuit in the U.S., this time from Long Island Spirits. The New York-based distillery claims that LIV Golf’s use of “LIV” on alcohol products, cocktails, and branded merchandise is causing consumer confusion and diluting its established brand.